VistaVerba

**🍔 Marketing: The Fun Game of Getting People Excited! 🎉**

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Marketing is like a fun game that companies play to get people excited about their food or products. Imagine you see a big, colorful sign for a new burger at your favorite fast food place.🌈 That’s marketing! It helps people know what they can buy and why it’s great.

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Marketing (ˈmɑːrkɪtɪŋ) is like a fun game (ɡeɪm) that companies (ˈkʌmpəniz) play to get people (ˈpiːpəl) excited (ɪkˈsaɪtɪd) about their food (fuːd) or products (ˈprɒdʌkts). Imagine (ɪˈmædʒɪn) you see a big, colorful (ˈkʌlərfəl) sign (saɪn) for a new burger (ˈbɜrɡər) at your favorite (ˈfeɪvərɪt) fast food place. 🌈 That’s marketing! It helps people know what they can buy and why it’s great (ɡreɪt).

### **Creating Value for Consumers 💎**

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When we talk about creating value, we mean making something special that people want. For example, when a fast food restaurant offers a tasty burger with fresh ingredients 🍅🥬, they are giving customers something valuable. This makes customers happy 😊 and keeps them coming back for more!

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When we talk about creating value /ˈvæl.juː/, we mean making something special that people want. For example, when a fast food restaurant offers a tasty burger /ˈbɜːr.ɡər/ with fresh ingredients, they are giving customers something valuable /ˈvæl.jə.bəl/. This makes customers happy and keeps them coming back for more!

### **Focusing on Needs and Desires 🤔❤️**

Every time you go to a fast food restaurant, think about what you really want. Do you want something crunchy? Maybe a crispy chicken sandwich! Or do you want something sweet? How about a delicious milkshake? Companies listen to what you like and try to make it better so that you enjoy your meal even more.

### **Engagement and Capturing Value 📣✨**

When customers love what they eat, they tell their friends! This is called engagement. For example, if you have an amazing experience at a fast food place, you might share it on social media 📱 or tell your family 👨‍👩‍👧‍👦. This helps the restaurant capture value because more people will come to try the tasty food! 🍽️

Exercises

What are your associations?

• engagement
• capture
• desires
• value

Exercise Dialogue

Instructions: Fill in the blanks with the words: capture, value, desires, engagement.

Scene: At a Fast Food Restaurant

Waiter: Welcome! What would you like today?

Customer: I heard your new burger has great _. I really want to try it!

Waiter: Yes! It’s very popular because it meets our customers’ _ for something tasty and filling.

Customer: That sounds amazing! I also saw an ad about your special deal on fries. It seems like a good way to _ more from my meal.

Waiter: Exactly! We want our customers to feel happy and have fun while eating here. Our goal is to create _ so that everyone enjoys their time with us!

Learn more with business English course for marketing and sales from Coursera!🤩👩‍💼👨‍💼